Why people start to smoke They don’t even know how how it feels to smoke. But they start to do it, especially at the yang age because of the style and image it creates. That is also a reason of great success of Marlboro  cigarettes advertising created by David Ogilvy. They became the symbol of freedom and power. The image of cowboy is the best illustration of that life style. Such posters communicate a message « Be a cool guy. Smoke Marlboro.» 

Back in time, Cigarette packaging was designed mainly for noblemen and rich people. The imagery on the box is the best illustration of this. 

To sum it up, we usually bye product not because of its properties, but because of the style it establish. 


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