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"Agent Provocateur is a British Lingerie retailer founded in 1994 by Joseph Corre and Serena Rees. The company sought to sell colourful and fashionable lingerie though began manufacturing a line of lingerie under the company's name after failing to source via other brands. Following the takeover, the company expanded into 13 countries with over 60 stores. By March 2008, Agent Provocateur's profits dropped 18pc to £2.2 million due to the cost of expansion."

Many models work for AP- "in previous years, these have included Kylie Minouge (2001) and Kate Moss in 2006 and 2008. Hollywood actress Maggie Gyllenhaa took over for supermodel Kate Moss as the new face for the line in 2007.

© Jess Cresswell, all rights reserved