The motion in these gifs are quite simple as the models just have to stand still and moving some parts of their body or just simple posing, but the technique used make the animations interesting. Reed and Rader have planned the storyboard really well. I love how the models move correspond to one another, whether it’s the similar pose or the timing for the model to move after one another (making it seems like an automaton animation). The way Reed and Rader works reminds me that this is always a possibility of how I can present fashion. Animated gif is playful and is as representative for the clothing as well as normal fashion editorial.
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