The concept and reputation behind this macaron shop is directly in-line with the ambience, packaging and products that are available at their shop. I loved the packaging of the macarons because they were simple with chic writing and details. The labeling is rich and the colours of the packaging is also fashionable without being too distracting. It was an amazing experience walking into the shop to find a beautiful Perisian-esque chandelier hanging from the ceiling. I liked how all of the macaron flavours were out on display for the customers to see and make their selection. This showcased the beautiful colours and makes it easy to see that they are uniform in shape. The products at Ladurée are purchased because of the quality of their taste, but also becuase of their beauty.
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