Molly Goddard SS17 Street Campaign outside Madame JoJos club in Soho.

I love the unconventional nature of this campaign. Upon first glance, it looks like an advertisement for an album, but upon closer inspection you notice her name carefully inlaid into the shocking pink that is so closely associated with her brand. She loves making a statement with colour and did not shy away from that here whatsoever. I love that the image itself is rather punk in nature with its strong contrast and unconventional cropping.

Instagram,. 2016. Web. 10 Oct. 2016.

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