Yves Behar is designing new century technologies, which not only look attractive, but are also very useful, his concept is to design the objects on the inside out. It touches the user in many ways because it is something completely new, something that we haven't see before. Branding and ideas are deeply connected in his works, he wants to connect technology together with education. For him it is important for the process not to destroy the actual idea. What I really like about his designs is that he is bringing intellectual property, approach and values to create a soul for companies he works with. I also like the way he mixes the colors to make it look even more attractive.
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