He was one of the first people in Russia, who decided to work as a fashion merchandiser and make shop windows and displays. His work are very impressive and he is designing for one of the biggest and most popular shopping centers in the world, called TSUM, which is situated in the heart of the Moscow city. To make these displays, Daniel Berg is usually using some really unique and unusual materials, such as neon lamps, car cables and plastic. He has decorated them in many different designs and concepts, as once he made a huge robots, holding mannequins, later he had an idea to make a show, where he put some massive cartoon creatures, animals and monsters. To make these, he was inspired by the artworks of Takashi Murakami, who was drawing different cartoon characters in the style of Anime.
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