Alexander Kosolapov MALEVICH - BLACK SQUARE


This work interesting for me because everybody initially recognise Marlboro packaging only by looking at red triangles, black square and white tex. This image is very abstract and the elements and text are altered, but the reference is still clear. That is the power of advertising. However, would every human understand it? The answer is no. Only the one who saw the packaging before. That means the person should belong to a certain time period and have a background to understand the meaning. It is the same with for example with still life painting?


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