He An" i am curious Yellow I am curious Blue"


This is the direct continue of Pop art tradition: to take something out of the context of everyday life and place it in the gallery to change the meaning of the object. I found fascinating how by looking at the distorted piece of text that looks like a shop sigh you instantly think about a huge disaster, a city destroyed with nature disaster of war, or  even the of end of civilisation. That means that advertising became not only the symbol of consumerism and vices of society, but also the symbol of life and wellness.


© Daria Terenteva, all rights reserved