Whatever Whenever by MUJI
From tsunamis to hurricanes, the MUJI "Itsumo, Moshino" (Whenever, Whatever) campaign is packed with everything you need when a natural disaster hits. This Japanese company created fashionable emergency kits for every place and occasion. These kits come in portable boxes, which can be store in places like an office shelf; or, in backpacks, which kids and commuters can carry around. Some of the items included are a polka dot handkerchief, a compressed t-shirt, assorted candies, a portable food container with rice, and a neck rest.
I love how MUJI took their existing products and put together different types of survival kits based on different consumers and storage preferences. The kits seem to be very well thought out, and each item necessary.
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