Collection: Fashion Communication Reflection

week 3





Today I missed uni to assist stylist & fashion director Sophie Stevens (website) on a shoot for HELLO! magazine's Christmas fashion edit. As styling is something I'm really interested in and I hadn't any industry experience in I jumped at the opportunity (regardless of the fact that I'm not a reader of HELLO! - I did some research on their fashion edits prior to today). It was a really exciting day were I learnt more about credits, emailing brands, directing shoots and working with both children and adults the skills you need to manage both. The shoot today really confirmed my idea of being a stylist. However I feel I would prefer working on projects like Studio Thomson and Jo, yet a shoot like today was fun and would be something that would pay a lot more than projects (something you obviously have to take in to consideration). 

Can't wait for the magazine to come out, Sophie said she hoped to add my name to the shoot which would be even better! 




Today we had a brief tutorial with Joao. He made me think more about what font I want to use within my publication and how the sizing of this also effects the aesthetic. We discussed how ordinary fonts like Times New Roman had become more fashionable of the last few years e.g. this is the body font for the gentlewoman, and fonts like these I really like. He had stated we should think about A3 for our publication sizes (apparently last year they were all A4 which he found most boring). I had felt that in comparison to others who had a continuous theme throughout their publications like ripping or a certain colour mine was more like a classic magazine layout which adheres more to an A4 format. I will play around with seeing the images printed at the two different scales to decide definitely. He also confirmed it was fine if not better to have different ideas in the publication because it makes it more interesting.   




In the morning we had a peer crit session where for an hour we walked around all the work people had produced thus far and leaving post-it note comments on the work. This was quite a daunting experience to see the work yet really insightful. Some had produced lots of exciting things yet equally other had done only one shoot yet it was incredibly strong photography. Not everything had been presented in my book yet which made me feel behind in comparison to the others in the class. I had lots of feedback with many asking what my theme was for my publication. I think this had also left my mind too but with post editing and putting the magazine together as a refined piece of work it will become clear. I know I don't necessarily have a theme except my manifesto was four words: clean, vibrant, block, colour. In a sense this is my theme for my publication and I feel that I will need to go through my work when editing and it does fit with this aesthetic. 


We then had The White Show in the afternoon. Being the longest running project at CSM I was extremely excited to be a part of it. With half of us working backstage I was in the other group who were part of pre drinks. We had to sit completely still and focused while watching a surveillance video on loop, recorded prior to the event by the FCP first year students. It was quite gruelling to not talk and not look around as people mingled and chatted but an achievement all the same. I really think the FCP students created a great show paying attention to detail like including us as a live piece of performance art in a sense and staying in character - even things like the confetti being TWS bank notes was a nice touch lifting the quality of the show. I heard someone had said this was the best White Show in 6 years, which is an amazing compliment! 

- Brief ideas on what I would improve for TWS:

Live streaming of the show on their website and or 1 Granary website.


Making the uni dark with spot lights on the models walking > photography still okay or not ?

Using the uni space even more to decorate and work with set design. 



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