Today was the first day of Fashion Communication and I can happily say I have definitely chosen the right pathway. Conclusion: overwhelmed yet incredibly inspired.
We started the day sharing our collected images of fashion communicators that inspire us from the brief set. I really enjoyed going round seeing others being inspired by the same people as myself but equally new artists or practitioners I hadn't come across because of my personal taste but still enticed me to think from a new perspective. I thought about what each of the practitioners were 'communicating' as although I did a workflow page on what is fashion communication? I don't think it is a subject that can be contained at all. It is always growing as fast as communication between humans in general is growing making it such a fast paced exciting and up to date area of work.
This leads on to the spider diagram we did on what fashion communication is. I found this really helpful and something that tied in well with our research project. When we went round giving a brief induction of ourselves I had said I wanted to be a fashion editor yet I also explained, what became clear in the spider diagram, that I feel it is become more and more occurrent that people in the fashion world have more than one area of expertise. They can be a writer, illustrator and do styling for Dazed in their spare time. Or work as a fashion editor but also work in film and photography. The possibilities are no longer endless, they're just connected. Rather than worrying me this just pushes me to work harder and want to, in reference to Pokemon, catch 'em all!
The brief is 'An explosion of colour in landscape'. Not necessarily being a lover of lots of colour in fashion garments I was initially concerned. However doing research looking at Viviane Sassen's use of block colour perspex in her photography really reminded me monochrome simplistic design outlooks can still include colour in beautiful ways. The use of post production in Daniel Sannwald's work is quite eye catching and a fantastic use of light and colour to truly bring an image to life.
To summarise, I am truly excited by the brief given and those I've researched. I would like to have a look at more artists rather than actual fashion communicators for my tutorial tomorrow. There is a lot of work to do and I don't want to create something simply because I like the colour pink but rather 'I chose red as I was interested in colour in the racial context and chose to look at asian culture something I hadn't researched before...' etc.
Let the work begin!
Having researched a lot more yesterday and this morning I had quite a solid image of the styling I want for this Thursday's shoot. > I would like to source white clothing and dip them in paint although only partially. Paint because I want a bold block of colour. I would source baggy sports clothing for a sports luxe look e.g. white jumper & culottes/skirt, as I feel vibrancy and colour works well in sport-based ads. The poses I'm going to research in to but I would like energetic poses that represent how red is a celebratory colour in Indian culture as well as meaning vitality, power and action in others.
My whole RED project will be about highlighting red being a colour of power, vitality and action in cultures around the world rather than a colour of danger.
Today further confirmed my styling idea as Joao explained to the class his knowledge in colour theory stating the best colour that goes with red is white. Hence it's continuos use in adverts which I researched here.
The task for today was to create a visual manifesto for our project Initially this caused some confusion yet it soon transpired a manifesto is like a 'statement of intention' (something I had to do in my projects at school) which clearly states what and where you would like to go with your project. It can be either quite brief or a long essay in a sense. Personally I prefer the brief ones as it gets to the point quicker and is much more interesting to analyse alongside the person's work.
As my ideas have been based around red and colour blocking I chose to photograph a Mondrian/Bauhaus inspired jumper that Lucy was conveniently wearing. I knew I was most inspired and attracted to Sassen and Teller's photography - especially how Teller does not retouch his images. I knew I wanted a natural 'raw' photograph. Lucy was also perfect as a model as I find she has an interesting 'neutral' face with little to no make up on - exactly what I was after.
Making RED the main feature of the work:
- Initially I wanted to colour the skin in post editing. Yet when working on my shot (with my weak photoshop skills hindering me) I wasn't satisfied with the outcome as it appeared to take away from the natural photography effect I aspired to have.
- Using the acetate pieces in the photographs also didn't prevail as they were too flimsy, reflected the light in an ugly way and didn't add anything to the photograph.
- I chose to add a square of red in post editing of the photo going back to the clean lines of colour blocking and Mondrian that attracted me in the beginning of my research.
Overall I was quite pleased with my image and could possibly see it in my publication even as the front cover image. Feedback from the group was not given on my piece as it wasn't singularly chosen from the students. However Joao referred to is positively many times during the crit, which was nice to hear. In general it was clear that the simple ideas were the best specifically in regards to layout and use of colour.
With my image I will now go and do a written manifesto as well as research in art direction, styling and poses for Thursday's shoot.
It was photo shoot day today and I felt quite prepared in general for the task as I had researched into some poses for my model to do thus making the direction easier. All of my clothes were ready and I decided to focus on styling rather than customising (I had previously thought I was going to dip the clothes in paint) which I think was a much better decision as it fit with the simplistic yet striking aesthetic I was after.
Although I felt organised I had agreed to help out many people on the day which I didn't mind however it transpired in the morning my time slot was almost in the middle of all of theirs. However I was lucky enough to rearrange my time slot plus all the shoots were in order of how much they needed to modify my image e.g. 1st outfit I wore into uni to the last shoot where painting my face was involved. This proved for a smooth running of the day.
During my time before the shoot I took Chloë out to practice some poses so we could use our time in front of the camera more efficiently. I found she was quite shy with posing so this proved really useful to get her feeling more comfortable and ready. This then made spontaneous poses easier for her in the shoot as she was more comfortable with how I wanted the shots to look. I'm really pleased with how the photos came out especially as two stand out as strong cover photos for my publication.
The next step is trying to work out how to display these images with some landscape shots that I would like to do. I was thinking of leaving the studio shots to make the front cover and then use the same styling plus more looks in a landscape shot environment. Yet in post editing, I am quite keen on 4 of the studio images. I feel having the studio shoot in juxtaposition with some complimentary graphic art would be a really cool spread in my publication.
Over the weekend I'm going to source the clothing for our styling workshop on Monday and scout some cool locations to decide where I would like to shoot outside.