I like the way the artist created letterforms by using shadows instead of actual
objects. For me, looking at this poster, I feel like it is telling me to look at
things with different perspective. Similar to the way the letterform was represented,
each alphabet was present in different angle and viewers have to look at them from
the different point. Also, The monochrome and strong contrast of the poster are
an important factor that brings this poster to life. The black and white highlights
the shadow, which could be overlooked in coloured picture, and influences the viewers
to focus closely and pay attention to it.
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