Petra Collins is a artist/curator, from New York. She has influenced our work on a personal level during the project, especially when we were given the fashion communication brief on the first day. Collins photography has a distinctive retro style look to it. Her recent work is very dreamy which connotes a sense of innocence, and shows that style is a key feature to her creative process – which we thought related to our idea as our moving image piece is based on a person's individual style.
It is clear that Collins focuses on composition and the framing of her image/footage, we have found this too be very effective as it allows the viewer to appreciate the artistic direction even more.
She captures raw, natural shots which therefore pair really nicely with the innocent visuals. Her work also gives off a 70s/80s vibe, due to the aesthetics and styling of the photographs, which I feel is a very well thought out process.
Petra Collins has also produced short films and moving image pieces, e.g. Selena Gomez's 'Fetish' music video, 'A Hungarian Dream' for Gucci eyewear and Carly Rae Jepsen's 'Boy Problems' music video. We were able to link these moving images pieces quite easily to our final fashion film as we were inspired by the techniques used.
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