• This short fashion film has been shot in a documentary style. It includes casual  interviews, where the interviewees express their personal style and what factors in their life influences the way they choose to dress. The whole concept and style is very similar to the way we have decided to produce our piece of moving image. 
  • Each person has been filmed and interviewed in their natural environment, which portrays a more personal and relatable aspect to the film. Using this technique, attracts a very specific target audience which is something we wanted to make clear in our fashion film. 
  • We made the decision to make the interviews very personal as it will attract our audience and make the piece more engaging. 

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