Creative industries typically need each other to survive - art feeds on music, music feeds on art, fashion feeds on both and advertising eats everything it can get its mouth around. The bond between fashion and art is currently as strong as ever as evidenced everywhere from Prada's Spring/Summer 2014 commission of six graffiti artists, Bottega Veneta's work with Ryan McGinley and the modern-art-museum-worth of Louis Vuitton collaborations with artists like Yayoi Kusama to Takashi Murakami and Richard Prince.
This commercially fruitful partnership goes back to the first half of the 20th Century, when Salvador Dali placed a giant-sized lobster on a white Elsa Schiapparelli dinner dress.
Speaking to Wayne Tunnicliffe, the charismatic curator of Sydney's Pop to Popism exhibition, he explains that the relationship has been intensifying ever since. "In the 1960s the creative scene was smaller and more fluid than it is now, and many of the most innovative fashion designers moved in the same circles as artists and musicians and other people shaping the culture of the times - I'm sure many pop artists were aware of fashion, but fashion also often used pop art images during this period. Some direct crossovers include Andy Warhol's soup can dresses, or in Australia the Ken Reinhard designed dresses that models wore at one of his art openings."
Pop artists didn't only use fashion in their work they also used fashion designers. One of David Hockney's most famous works is his portrait of fashion designer Ossie Clark and Clark's wife, textile designer Celia Birtwell.
© Krystian Jarnuszkiewicz, all rights reserved