09/02/2015

Today, I talked about my Unit 7 project theme with my tutor. Simon said Journey this tittle is quite broad, so I should narrow it down to 'Camping'. He also recommended some brands selling outdoors equipment called Snow Peak. About the Political and Ethical Context about my theme Camping. We talked about the product people usually use when they are camping are for survival, but people nowadays spent quite a lot of money buying it in the store. I think that is a good point to look at.

I plan to do some research about scouts camping, its culture in western countries. We presented our Unit 7 Proposal in front of our classmate today.

Here's my initial Proposal presentation:

My name is Yaohan. I am interested in BA Product Design Course in CSM. My Unit 7 theme is a bout ‘Camping’, which is one of the most popular outdoor activities people doing nowadays with their families. We are living in a quite stressful society now, so it is really important for us to spend some time having fun with our families. My project aim is to help people get rid of pressure, encourage them go outdoors to enjoy the nature. I want to design a product can make people feel more enjoyable during the camping and promote the relationship among them. 

For my primary research, I will go camping with my friends, and some shops like go outdoors, the decathlon, and also look at some brands like snow peak.  I will also do some questionnaires and interview people from different age groups. What do they think of camping? What do they need? What product they think need to be improved? How can I make them feel more enjoyable during the journey and so on. 

For my secondary research, I will look at some documentaries and read some books like the Outsiders. And I am going to visit the exhibition called Mapping The City and The London Transport Museum, also research scouts camping to look at the history background.

When I went through all of my sketchbooks I did in Foundation Course, I found out I always focus on how functional my product will be, so this time I want to challenge myself to know more about emotional design and I want to design something can have the emotions and functions at the same time. That’s pretty much, thank you.

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