toilet paper

 architect shigeru ban was given the subject of toilet paper. known for his use of paper to construct permanent buildings, for his ‘re-design’, ban transformed the typically round core of a toilet paper roll into a square. though simple in its approach, the new design offered resistance, reducing the consumption of resources while also sending out a message to economize. when packing the square rolls, they fit together more seamlessly saving space upon transportation and storage. the simple re-design of the round toilet paper roll to a square allows the product to fit together nicely when packaged, saving space during transportation and storage

 

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