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Tags: research file

"Direction, design, and illustration for Shocks, the 7th release on ESP Institute. This sleeve plays with your brain if you stare awhile - there are a couple different ways of seeing it."

Minimal, stark and frugal, this piece shows Hugo's simplistic approach to most of his works. His simple use of shadow seems to lift the letters off the page and give them dimension and life. It is quite similar to Sonya Dyakova's "Frieze" typeface, playing on shadow and light.

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