Every material that we use has a environmental story behind it. This usually consist on effluent, pollution, scarred landscapes, poisoned water and health hazards of workers, this is called the ‘Hidden Ugliness” behind beautiful products that customers buy, use temporary and then thrown away to damage the environment more. Its up to us as designers to make a change and a difference to the world. Both designers and the consumer are now just starting to think of ways that products are made and what happens when it is disposed. The issue of sustainability has recently become a consideration when we choose our products. In a way it reflect our values. Our values need to evolve so that the world can perceive products from a different frame of reference. Only now i am fully aware of how the fashion industry is acting and ways that I can share my ideas to help this situation.
© Madeleine Jade Wozencroft, all rights reserved