Hussein Chalayan 2000 F/W
Hussein Chalayan set his stage up like a sitting room. Very spare, it consisted of four chairs, a table, a flat screen television, several vases and pots, and lots and lots of white space. What has all this to do with clothes? In Chalayan's world, everything. Chalayan's finale was quite astonishing. Four models clad in chic gray shift-dresses approached the set of chairs, removed the covers and literally put them on. The chair covers became perfect versions of the shifts they were already wearing. The last model stepped inside the table, lifted it up, and it transformed into a wooden skirt (the real fashion-insider will remember Chalayan's graduation show included a wooden skirt too). Finally the chairs folded into suitcases, which were carried off the stage, the television screen disappeared, and people were left looking at an empty room. If it sounds like a magic, that's because it was.
Hussein Chalayan is known for being one of fashion's most experimental and innovative designers. Some of his best known designs include a coffee table which turned into a wooden skirt, paper dresses that can be folded into envelopes and looks inspired by the structure of aeroplanes.
He was born in Cyprus in 1970, before moving to the UK with his family in 1978. He first began his design studies at Warwickshire College of Arts, and continued his training at Central Saint Martins, where he completed the BA Fashion Design degree. He graduated in 1993, the same year Alexander McQueen completed his MA from the famous fashion institution. Chalayan's graduate collection comprised a host of silk dresses that he had buried in his garden and dug up again. Influential London store Browns bought it in its entirety.
In 2001, thanks to his ingenious designs, Hussein Chalayan was hired on as Creative Director of Asprey, a British luxury goods company.His contribution to the fashion industry has been widely recognized. In June 2006, he was awarded a Member of the Order of the British Empire. Two years later in 2008, he became the first designer to head a major sports brand when he signed on as the first Creative Director of Puma (who in turn helped the designer out when they purchased a majority of stake in his company). Also, London College of Fashion named him an honorary in July 2011.
This show was like performing art or production design more than fashion show. Audiences were wondering what is going to happen on that living room and models showed the process of fitting. This was the most different one which I have seen before. When I watch fashion show, perfectly dressed models came out and walked. It was not very fancy and strong but the idea was very fresh.
Image 1 from http://turnerskizzle.wordpress.com/page/2/
Image 2 from https://www.youtube.com/watch?v=UxOuOMcNvSU
Image 3, 4 from http://chalayan.com/afterwords/
Information from http://www.fashion-lifestyle.net/designers_en_broi7 and http://www.vogue.co.uk/spy/biographies/hussein-chalayan-biography
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