3D Typography Booklaunch at American Book Center and #StoneCarvedTweets
'At the American Bookcenter’s Urban Arts Festival, Dutch design agency Autobahn will present the booklaunch of 3D Typography and exhibit a new project: #StoneCarvedTweets.
The pace of modern communications is very high. Twitter is a good example. Anyone can let everyone know what he / she is doing in 140 characters at any moment. Autobahn reflects on this fact by connecting Twitter with a highly contrasting communication method: text cut from stone. We expand the font of Dutch architect and typographer Dom Hans van der Laan with numerals 0 to 9, the @ - and # sign. A Twitter Stream (# Stonecarvedtweets) is the input for us to cut. We will print the messages and places them in the ‘inbox’ of the stonecarver(s).'
This was a performance piece that the blog itself took part in as well as the readers that interacted with the project and sent in their tweets. I really like this element of collaboration it's not something that is very common within typography but it fits really well with this project. I also really like the contrast between the method of creating the type and the idea of using social media and I think this is very effective in promoting themes to do with how we use social media, a tweet is something we use very flippantly in the spur of the moment and it can always be deleted but this immortalises the text in stone and transforms it into something permanent and more impactful. I really like this idea of using the medium through which the type is created to imply ideas about the text that it is visualising and think that since this is a project about using paper to create letter forms experimenting with the paper that I use could be very appropriate.