MAISON MARTIN MARGIELA
"Martin Margiela is a designer whose work occupies a unique position in the contemporary fashion world. The consistency of his vision has made him one of the most influential and iconoclastic designers of the last decade. Born in Limbourg, Belgium in 1959, he studied at the Royal Academy Antwerp, and was one of the first wave of talent to emerge from the city in the early 1980s (known as the 'Antwerp Six'). In 1984 he began a 3-year assistantship with Jean Paul Gaultier. He then founded his own enterprise, 'Maison Martin Margiela' in Paris in 1988 showing his first womenswear collection (Spring-Summer 1989) that year. Margiela staged his first collections in unusual locations such as an abandoned metro or a circus tent. The fashion press labelled his fashion mood 'deconstruction' - an attempt to disclose the process and craft of making clothes. Martin Margiela eschewed the cult of personality that surrounds many designers and instead fostered a 'cult of impersonality', a further deconstruction of the conventions of the fashion industry. His appointment as head designer of Hermes womenswear in 1997, a time when big name appointments were in profusion, was considered very refreshing."
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