The design of a logo- Okasan

The design of a logo is often arbitrary- the product of a whim. If for example, in a given project letters are to be used, the effect depends almost entirely on the abstract quality of the design and the euphony of its expression, rather than on any substantive idea. It is rare that a logo will contain an idea that at the same time is part of the company name. Embodied in the name Okasan are the letters OK, which by chance are both full of meaning and univerally understood. Following the demonstration of the evolution of the new Okasan logo, beginning with the original logo. (Thoughts on Design Paul Rand) 

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