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My project will be based on questioning how brands market low calorie products and low calorie aspirations – how people expect blindly from the diet products.

The idea for this project came from my personal experience of being on diet by drinking lots of diet drinks. As I have been keened on drinking them I have realised that they did not work out the way as I expected. I then started to question these products, did some research and realised that zero calories is just a lie – it is an unethical marketing strategy that has been made up by the manufacturers. Therefore, through this project I intend to inform the facts and alert people who have relied on diet products.

I think there is a whole iconography associated with term zero that is imprinted in the mind of society and used by advertisers. Therefore I think my work will explore this and work at re imagining the associated meanings associated with zero and changing peoples inherent perception of that icon.

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