Hurb Lubalin was an american graphic designer. Most people recognize the name Herb Lubalin in association with the typeface Avant Garde. And he was the typographer and designer behind its creation, after the success of Avant Garde Magazine and its typographic logo.
It was again Herb who pushed the limits that restricted the magazines of the time in their form and content. Among his other achievements was giving inventive corporate identities to Mother & Child, LSC&P, and Marriage and Families.
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