Karl Lagerfeld sent the fashion world into a tailspin when he staged a feminist protest march for Chanel’s SS15 show. Megaphone in hand, Cara Delevingne led an army of rioting models down the Boulevard Chanel, chanting words of empowerment and brandishing signs like “Feminist but feminine” and “Ladies First,” in one of the most overtly political fashion shows of all time.
I wanted to use this campaign for secondary research as it looks into a strong political issue within the fashion industry. Even though it doesn't have huge amounts of significance regarding our project, the issues behind it and the links to fashion do. When I was researching this campaign it influenced and inspired me to really portray the message in my short moving image in an effective and meaningful way that will draw in my target audience.
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