Social + Projection （of stereotypes)
social can be in a positive way and a negative way.
e.g. Instagram, facebook, Tumblr.
In a good way: people use it as a stepping stone, meet friends and get to know more about them in the real life. Be more connected to their "private" life, and give care or love when they are depressed.
In a bad way: poeple will only type and chat with their friends online, never meeting people. At the most negative side, having social anxiety.
social --- dictionary
1.relating to society or its organization.
2.needing companionship and therefore best suited to living in communities
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