Having now started the physical experiments, I also needed to try and see what copy I would use for the actual message and narrative of the work. As can be seen below, I had some idea of what I wanted but just needed to refine it and finally choose something as simple but still effective as possible for the work. What I chose was,
'Our work leaves a mark. Make a mark worth leaving.'
I then also needed to see what my poster was going to look like, and how to then lay that out in a way that would be eye-catching and simple, but not good enough to stay up on the wall of an agency forever, where for the piece to work best it would eventually need to be taken down, and I wanted this to be an unforced act, rather than asking them to take it down if it were a real piece of work. The poster was to have the work of the agency I chose (The Corner) on it to further personalise the message as well as to make it feel more relevant if it were to actually be put on the agency wall. The typeface I chose was impact as it was simple, known and effective.
This is the final version of the poster that I designed to be half of the work, where I thought it was simple but effective and something that would not stay on the agency wall too long but long enough to have its secret effect. And even if it was never taken down then I think the message would still be coming across by itself.
© Joel Davies, all rights reserved