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After some initial research I came across many examples of how to's that all had an element of sarcasm and patronisation which really appealed to me as that is very much my sense of humour. I knew I didn't want to create something that was wholly optimistic and cheery because that's not what I relate to. I came across many examples of advertising from the 50s and 60s that were HUGELY patronising towards women, obviously now we wouldn't stand for that blatant sexism in our advertising but the fact that it was so common and not even looked at twice in that era was quite funny. I wanted to create something that made people look twice at but that if read in the context that it was 'designed for' wouldn't be outrageous at all.

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