Of the top ten global brands, seven are based in the United States. Coca-Cola, which holds the top spot, is often viewed as a symbol of Americanization. Fast food is also often viewed as being a symbol of U.S. marketing dominance. Companies such as Starbucks, McDonald's, Burger King, Pizza Hut, Kentucky Fried Chicken and Domino's Pizza among others have numerous outlets around the world.
Many of the world's biggest computer companies are also U.S. based, such as Microsoft, Apple, Intel, Dell and IBM, and much of the software bought worldwide is created by U.S. based companies. Carayannis and Campbell note that "The USA occupies, also in global terms, a very strong position in the software sector."
In Germany in the 1920s, the American efficiency movement was called "rationalization" and it was a powerful social and economic force. In part it looked explicitly at American models, especially Fordism. "Rationalization" meant higher productivity and greater efficiency, promising science would bring prosperity. More generally it promised a new level of modernity and was applied to economic production and consumption as well as public administration."
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