Supreme Drop: Modern day subculture

Unlike other clothing brands, who release their new collections all at once, Supreme releases a small number of items at a time, typically five to fifteen. This "drop" occurs online at 11 am local time in America, UK and Japan. This strategy maintains the aura of "hype" that the brand creates. Their shoes, clothing, and accessories create a big secondary market for supreme clothing, because items are produced to a very limited quantity and also because there are only nine stores worldwide. Supreme has a line of collaborations with brands such as Nike, Air Jordan, Vans, Clarks, The North Face, Hanes, Playboy, Levi's, Timberland, Comme des Garçons etc.

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