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“The central problem in today’s global interactions is the tensions between cultural homogenisation and cultural hetrogenisation” – Appadurai

(Source: https://alextomasiello.wordpress.com/tag/globalisation/)

Reference:

https://books.google.co.uk/books?hl=en&lr=&id=4LVeJT7gghMC&oi=fnd&pg=PP11&dq=appadurai+on+globalization&ots=6NUJnD0gJg&sig=of-lMnzaD1XN-GWKBoYLa-Osb3o#v=onepage&q=cultural%20homogenisation&f=false 

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