Fred Perry

In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes to create the first sweatband. Wegner's next idea was to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and a buttoned placket like René Lacoste's shirts. Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success. The white tennis shirt was only supplemented in the late 1950s when mods began demanding more colours. The Fred Perry shirt became popular with teenagers throughout the 1960s and 1970s, including those involved with the skinheads to the Northern soul scenes.

https://en.wikipedia.org/wiki/Fred_Perry#Clothing_label

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