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AMERICANI S ZATION

"Outside the United States, Americanization or Americanisation is a term for the influence the United States has on the culture of other countries, such as their popular culture, cuisine, technology, business practices, or political techniques. The term has been used since at least 1907. Within the United States, the term Americanization refers to the process of acculturation by immigrants or annexated populations (e.g. the Californios) to American customs and values.

Hollywood (the American film and television industry) dominates most of the world's media markets. It is the chief medium by which people across the globe see American fashions, customs, scenery and way of life.

U.S.-based TV programs are re-broadcast around the world, many of them through American broadcasters and their subsidiaries (such as HBO Asia, CNBC Europe and CNN International). Many of these distributors broadcast mainly American programming on their TV channels. In 2006, a survey of 20 countries by Radio Times found seven American shows in the ten most-watched: CSI: Miami, Lost, Desperate Housewives, The Simpsons, CSI: Crime Scene Investigation, Without a Trace and The Adventures of Jimmy Neutron: Boy Genius.

American films are also extremely popular around the world, often dominating cinemas. Adjusting for inflation, the highest grossing film of all time is Gone with the Wind. Often part of the negotiating in free trade agreements between the U.S. and other nations involves screen quotas. One such case is Mexico, which abolished screen quotas following the establishment of the North American Free Trade Agreement (NAFTA) with the U.S. Recently South Korea has agreed to reduce its quota under pressure from the U.S. as part of a free trade deal.

Many U.S.-based artists, such as Elvis Presley and Michael Jackson are recognized worldwide and have sold over 500 million albums each. Michael Jackson's album Thriller, at 100 million sales, is the best-selling album of all time.

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