Judging the box by more than just its cover

"There are certain elements that are necessary to appeal to consumers, which may or may not appeal to designers. Like any category of design, you need to identify your audience and understand what appeals to them. For example, when designing packaging for certain foods, the product either needs to be visible (through clear packaging or a clear window), or there need to be an image of the product on the packaging. The majority of consumers want to know what the product they’re purchasing looks like. While a lot of people like new designs, many consumers assumed that the products are expensive from the austere appearance of the packaging

Responsible package design attempts to use the minimum amount necessary to hold the product safely. Excessive packaging creates a lot of unnecessary waste, additional cost, and has a significant impact on the environment. Excess packaging is also used as a marketing tactic by many companies to fool consumers into thinking you are getting more product than you actually are. The way the package is assembled is also very important when it comes to responsible packaging. Ideally, a package should have no glue spots, which allows it to be transported flat and assembled after delivery. Simple designs with straight lines and that fit easily around each other are more economical and environmentally friendly.

Simpler designs will generally stand out more on the shelf, amongst all the unnecessary noise of the products around it. A well designed package will be eye catching without any extra clutter, but will still communicate all the elements and information needed by the consumer."

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