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White Space is a major part of good design. It can add emphasis to small details and makes designs communicate more effectively and clearly. A cluttered design isn't aesthetically pleasing, just the same as a cluttered desk isn't nice to work at; less is more. White Space shows that the designer has taken a minimalistic approach and shows that they are thinking mainly about composition and how the audience can interact/read it in the easiest and most comfortable way possible. 

In order to focus the viewer on a picture, try using white borders (you can use other colors as well). This way you can attract attention on what’s inside an object or a picture for that matter. Make use of white space in these situations and you will see how much more improved your graphic design can be.

Generally there are 2 types of white space:

  1. Active White Space (this one insures a better structure and layout in design and it gives focus to the content area. It is usually left out intentionally, hence it delimits one element from the other)
  2. Passive White Space (this is the default white space left out at the borders or in between content in order to make it readable)

White space exists for a reason – to ease the process of analyzing graphics or content so this is what you have to remember while using it in graphic design. The human eye percepts an organized and clean layout better than a cluttered space full of visual disturbances.

 

© Jake Osman, all rights reserved