White Space

White space is immensely important in terms of graphic design because of the effect it can have, for example attracting the eye to certain areas of balancing the layout of a publication. In advertising, white space can be used to direct the viewers to certain areas which are important, or even take the viewers eyes on a journey from one section to another. White space can also act as breathing space, especially in media such as publications. It is daring to experiment with white space, and i think in the right circumstances more white space can be effective against colour and images. 

 

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