White space is immensely important in terms of graphic design because of the effect it can have, for example attracting the eye to certain areas of balancing the layout of a publication. In advertising, white space can be used to direct the viewers to certain areas which are important, or even take the viewers eyes on a journey from one section to another. White space can also act as breathing space, especially in media such as publications. It is daring to experiment with white space, and i think in the right circumstances more white space can be effective against colour and images.
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