Above: Music video by Katy Perry performing California Gurls. Capitol Records, LLC
Director: Mathew Cullen
Producers: Bernard Rahill, Patrick Nugent, Javier Jimenez, Danny Lockwood
Play on food relating to mood of piece and affect on viewers; provides sense of frivolity and fun.
- Food used as an accessory as opposed to fundamental human need; creates a sense opposing that of seriousness and mundane life
- Food being naturally colourful is reflected in decor and fashion
- Used to evoke a playful atmosphere (particularly when using sweets/fruits)
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