Text Block (101)

Above: Music video by Katy Perry performing California Gurls. Capitol Records, LLC
Director: Mathew Cullen
Producers: Bernard Rahill, Patrick Nugent, Javier Jimenez, Danny Lockwood

Play on food relating to mood of piece and affect on viewers; provides sense of frivolity and fun. 

  • Food used as an accessory as opposed to fundamental human need; creates a sense opposing that of seriousness and mundane life 
  • Food being naturally colourful is reflected in decor and fashion 
  • Used to evoke a playful atmosphere (particularly when using sweets/fruits)

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