The selection of images for me all capture a interactive message with the audience. Whether it is a physical interaction, such as trying to break the glass or to visually stimulate the audience in what is real or not with the rocket balloons. In addition, I like some of these images because it makes you think. The engagement of having to solve a riddle and understanding the joke, is a really satisfying aspect to the advertisement.
Lucas, G. & Dorrian, M. (2006), Guerilla Advertising: Unconventional Brand Communications, London: Laurence King
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