Landmine Stickers- Unicef Deutschland, Arbeitsgruppe Frankfurt
There is no apparent initiation of their interactions, as this work is hidden and it is up to the audience to connect to it. Similar to the subject which it is trying to convey. The interaction is successful because it makes the target actually remove the sticker and view the information displayed. Furthermore, it is successful due to the camouflage with the concrete floor, if it was not the same colour I think people would try and move on purpose to avoid it. In addition the realisation that this does happen in other countries, where it is not a sticker but a bomb, is what makes the message really powerful.
© Joseph Fraquelli, all rights reserved