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COS at Westfield taken by me on 20 Oct. 2015
Carbondale. (2011). Louis Vuitton, Nagoya, by Carbondale. Available at: http://luxurysociety.com/articles/2011/03/13-must-know-luxury-boutique-designers (Accessed 25 Oct. 2015).
Herzog& de Meuron. (2015). Miu Miu Store in Aoyama. Available at: http://www.dezeen.com/2015/03/26/herzog-de-meuron-miu-miu-store-aoyama-tokyo/ (Accessed 25 Oct. 2015).
This is another example of how fashion houses create their identities. The flagship stores are designed to reflect the aesthetic of the brand whether it's minimal, grand, or victorian inspired interiors. The architecture helps the costumers to distinguish each brand from one another easily and for the costumers to understand what they sort of style they're purchasing from each brand. Moreover, the decorative interior is another way of putting the value into the clothes more. Personal experience at the store can be added to the actual value of each garment creating a whole package for the customers to feel special.

© Thanutcha Panvichean, all rights reserved