Robert Opie (1940s)
Robert Opie gathered together contemporary packaging, everything from cereal boxes to cigarette packs. His mission was extended to understanding the origins and development of brands and retailing, he assembled the evidence from thousands of surviving examples of bottles, tins, labels, signs and many forms of promotional and advertising material.He structure and transitional nature of everyday life.
"It is amongst the fragments of daily living that we are psychologically and socially rooted, and this is where the impulses of our society can be found."
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