The idea to use toxic waste instead of printing ink to draw peoples attention to the problem of water pollution with oil is very powerful. He collected oil from the water surface. He literally separated it from water. This poster was very literal and straightforward message that catch peoples attention. 

Also, I like how he uses a very simple graphic language to deliver important messages. The font and colours that he used for the poster «work hard and be nice to people»  were very simple and minimalistic. That phrase is a very simple formula to be happy, something that everyone can do.  Antonio made an accent on this simplicity with graphic language that  he used.

 

 

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