"Anthony Burrill is one of the most distinctive voices in contemporary graphic design, known for his thought-provoking posters, printed traditionally in letterpress. He has never worked for another design firm, and his first studio was at home — at his kitchen table."

http://www.smashingmagazine.com/2014/01/31/anthony-burrill-work-hard-be-nice-to-people/

Q: Could you tell me the story about the lady at Sainsbury’s who inspired your poster, “Work hard and be nice to people”? How did you come up with this poster?

I was just in the supermarket where I always go, and that lady was in the queue and said the secret to a happy life: Work hard and be nice to people. And it was just one of those phrases. You know, I try to remember things that people say that have a nice ring to them, nice honesty, really. It was one of the things that, at the time, I didn’t realize would be that popular.

 

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